Because everyone else is doing it... and you'll all forget about it sooner or later:
Spoiler
Filters utilized to try to minimize the nose-enlarging glare on this devious cellphone selfie. It sorta works AND makes me seem very mysterious and unique. Perhaps you won't forget this after all.
忍ぶれど色にいでにけりわが恋はものや思ふと人の問ふまで ― 平兼盛
“If I seem to wander, if I seem to stray, remember that true stories seldom take the straightest way.” ― Kvothe, in The Name of the Wind
What were the use of my creation if I were entirely contained here?
Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong. — Neil Gaiman