For some background, check out my blog:
blog/Nate/so_let%CA%B9s_try_this_again_b-56545.html
Summary of blog: Let's get things rolling again.
Stage 0: Lots of talk.
Stage 1: Updates to literary area and revamping homepage. This stage is dependent on Nate only.
Stage 2: Begin increasing reviews. This stage is dependent on the userbase. The goal for now is just 150 reviews per day by mid-December, building up to 250 per day by the new year. While this stage doesn't technically begin until stage 1 is complete, progress can start happening now.
Stage 3: Bring back gifts. Nate-dependent.
Stage 4: Gift-weekend! Doing this from December 21 to December 23 is probably the best time. Can do it as an end of the world type thing while still tying it into the holidays. The last time we did this was in August 2011, and it was a smashing success.
Stage 5: Improvements to profiles and blogs. This may end up coming before stage 4 depending on how things work out.
Stage 6: Clubs return. This will probably happen after Christmas but before the new year. Could happen before then, but it's unlikely. In fact, it's likely that this may not happen until next year.
Stage 7: The big kahuna!
Stage 7 for Nate
HUGE email campaign. YWS has a mailing list of 25,000 people, and I'll be dissecting this list into multiple groups. For example, one group will be people who are currently very active. Another group will be people who used to be very active but aren't anymore. Each group will receive 3 emails over the course of one week.
Stage 7 for userbase
I can do the macro stuff, but the micro stuff is up to y'all. During stage 7, try to bring back old YWSers, or bring in new ones. Be active on the site by reviewing, participate on the Facebook page, or retweet our tweets on Twitter. Could also write a letter to the editor of your local paper, post flyers at school/library (pdf will be made available at this time), and anything else that gets the word out.
Stage 7 objective
The objective of stage 7 is to get to 1,000 posts per day in the forums; 100 literary topics per day; and 300 reviews per day. We want crazy activity across the board.
Stage 8:
Review Day on January 27! This will be the culmination of everything above, and it'll probably come a couple weeks after stage 7 is complete. The goal is 2,000 reviews over a single 24 hour period. That's one review every 43 seconds, which is going to be tough. But we can do it.
Endgame: Is this plan ambitious? Yes. Extremely difficult? Quite. Impossible? No.
YWS has a huge userbase. Not only that, but the site has a dedicated userbase. We can bring this site back to life.
Feel free to use the comments area to strategize, comments, and otherwise chat.

