Date: February 1, 2013
To: Young Writers Society Shareholders
From: Nathaniel Caldwell, Head of Operations
Re: Summary of market trends and insights for January 2013
Attached, please find the statistical report for the Young Writers Society for the dates ranging from January 1 to January 31 in the year 2013.
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Anyhoot, January 2013 was a very good month. The server problems kept the numbers down some, but site activity was still overall quite strong. We saw tremendous growth over December, and all indicators point to continued growth.
So, without further ado:
Overview
Pageviews
December pageviews: 574,263 (10.29% increase)
Visits
December visits: 41,553 (18.53% increase)
Top 10 Cities
1. Sydney
2. London
3. Auckland
4. Toronto
5. New York
6. Oxford
7. Brisbane
8. Atlanta
9. Dubai
10. San Juan
Top 10 Countries
1. United States
2. United Kingdom
3. Australia
4. Canada
5. New Zealand
6. India
7. United Arab Emirates
8. Sweden
9. Ireland
10. Puerto Rico
Top 5 Browsers
1. Chrome - 38.46%
2. Safari* - 21.11%
3. Firefox - 19.59%
4. Internet Explorer - 11.57%
5. Android - 6.45%
* This includes mobile devices
YWS Specific Stats
Number in parentheses is December's number
All literary comments: 3,809 (3,214)
Reviews: 2,241 (1,952)
Works: 708 (537)
Review Ratio: 3.17 (3.64)
Forum posts: 5,630 (3,831)
Storybook posts: 3,572 (8,409)
Total: 9,202 (13,240)
New members: 314 (275)
Total members active in January: 1,221 (1,137)
Note: The new members number includes only those who activated their account. The total members number includes anyone who logged in at least once in January.
Conclusion
As you can tell from the pageviews and visits graph, the server problems caused quite a hit on January 18 and January 25. In between those two dates, YWS also crashed multiple times, leading to suppressed activity. If it weren't for the server problems, pageviews would be at least 20,000-40,000 higher.
Once the server problems were solved, we saw an immediate bounce in activity, even taking into account the Review Day. During the time of troubles, we only had more than 20,000 pageviews on one day. After the time of troubles, we only failed to reach 20,000 pageviews on one day. So, big difference.
Going forward, I think things look good. The mod squad is cooking up a week-long event for February that should be announced soon, and by the end of February, YWS: Apollo will be complete. In addition, there are numerous reviewing races and small competitions going on. It almost feels like a cruise ship with all the activities going on!
