Rock Band Weezer Uses Snuggie to Promote New Album
Published: Wednesday, 4 Nov 2009 | 1:33 PM ET
By: Cindy Perman
Alternative-rock band Weezer, known for its hipster coolness, is using possibly the uncoolest thing on the planet to promote its new album: a blanket with sleeves.
If you buy a Weezer Snuggie (a Wuggie) for $30, you get their new album, “Ratitude,” for free. They also have a deluxe pack, where you get a ZEBRA Snuggie and a special edition of the CD that has four extra tracks.
You can buy the Weezer snuggie here:
http://www.weezersnuggie.com/
I'm thinking about it...
