How do you hook someone into a story?
simple. Conflict. That doesn't really mean ACTION, ACTION, ACTION! But, conflict. And, rising and falling conflict is always fun. Get a character, put them in a problem, try to get them out.
Once you have the conflict, you have to make the reader care about the character. If we don't care about the character, why should we read it? You want to bring out traits and/or anything that can help us relate to your character, feel like we have been there before, and have us know that we want to figure out what is going to happen.
Wow, this a very brief explanation XD Not to mention, this would only work on character-driven plots. (Although the argument always is, is the plot driven by the characters, or the characters by plot? something like that...)
Hope this helped....
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