The Televison networks in the UK are arguably the best television networks in the world. We have the best news broadcasts and the best schedules. To argue we have the best programs would be wrong, because America makes the best Dramas, we make the best comedies, Germany doesn't really do anything worthwhile television wise apart from talk about cars (seriously, unlike TopGear) and the French make the best sub titled thingys.
However, we have the best television networks because unlike the USA, we don't advertise products in our programs. That would make everything look cheesy and stupid. Apparently we also have a knack for scheduling things and the times we put things on is world-admired. Interesting, eh?
However, now ITV wants to destroy the beauty of our TV. They want to introduce in-program advertising. So not only do ITV show all the worst programs that make British television, but now they're going to start advertising products in the middle of something such as the X-Factor or Britains Got Talent. Even GMTV is going to start holding up massive poster of fizzy drinks and insisting the public blow their money on it. Well, actually this is an exaggeration, since it'll be subtle. Anyways, the point is ITV is already showing crap and now they want to make it cheesy crap.
I'm sorry but cheesy crap doesn't sound atall pleasant, edible or interesting.
But, we can be saved yet! ITV's editorial boffins have decided that if the British public start complaining, they'll instantly remove all in program advertising missions and go back to having the adbreaks every 15 minutes. WOOHOO. Let's all complain.
So why are they doing this in the first place?
Apparently it's because 2.6 billion pounds per annum that comes from advertising in breaks isn't enough for them to screen their pointless crap. Infact they're even insisting that if the in-program advertising only ends up generating 5 million pounds per annum that is going to make a difference.
ITV is clearly run by idiots and in comparison to what it used to broadcast a few years ago, I guess it would be politically correct to suggest they're slightly more educated than in their unfortunate past times, but all in all, still idiots.
Let's just have Midsomer Murders broadcasting 24/7, no?
No. Let's not because then we'd have a conspiracy about how much the people get paid to act out being killed. And it would also have to start running repeats which is simply unacceptable. Not that Five is any good anyway.
