Everyone knows who Ed McMahon is, although you may not know it. He's the guy who was Johnny Carson's #2, and he also was the Publisher's Clearinghouse guy (the one with the giant check).
Cheat your landlord if you can and must, but do not try to shortchange the Muse. It cannot be done. You can’t fake quality any more than you can fake a good meal. — William S. Burroughs