Give us interesting little bits of information, but nothing else. Maybe tell us what brand of cigarettes he smokes, but not what color hair he has. Maybe mention that he's got a scar, but don't tell us what it's from - at least not at first. (Or, if he's got a sense of humor, let him tell a different story every time someone asks. This could also apply to almost anything: why he walks with a limp, why he's got a particular nickname.)*
I think the important thing is that he does not draw attention to himself. (Strider just sort of sits there and watches, and then he's a grump and he doesn't tell anyone anything about himself, and on top of all that, he doesn't even have a real name. Until Gandalf's letter, he's a pretty creepy, mysterious guy.)
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*I always picture "mysterious" characters with scars and limps and strange names and smoking cigarettes. I dunno why.
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