I agree with you on The Witches of Eileanean series, Jig. I read the first one a couple of years ago and I went around ordering them from overseas to find them. It wasn't anything to do with the gender of the characters really, especially since there was no sterotyping with females. There were characters from all ends of the spectrum, both genders.
So, my (probably hard to see) point is that it isn't the gender that affects my choice in reading at all. I generally have both genders in my writing, so I don't have any personal experience with it myself.
Oh, and another point which may steer males into reading books with male main characters is the teasing. I remember from one book that had a girl on the cover I got stereotyped as a homosexual by someone I'd never met and told by my friend that I had only got that book because of the girl on the cover. I assume some males would be annoyed by this and read seemingly "masculine" books.
