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Funnily enough, this is not an issue authors usually have - because usually authors don't get to announce their book deals until late in the process! I had the advantage of being able to announce almost immediately after formally accepting the deal, instead of sitting on a massive secret for six months. BUT. now I am finding out there's a downside, and the downside is being able to talk about my book for six months but having no TBR or buy links to share.
I got kinda spoiled with Edna, because small presses don't necessarily work the same way as big presses - so I was both able to announce right after signing the contract AND to share Goodreads links pretty much immediately!