Young Writers Society

Now, we’ve all been there with a new storybook and the time in between making it and starting it. People join if it manages to catch their eye, but what if no one joins, or if it takes a really long time to attract someone’s attention? What if you don’t get people to join the Storybook you took so long to make because it was drowned out by new Storybook posts?

You can’t just let it die, but sometimes, it dies before it’s even started, for this reason alone. What if you create a Teaser for it?



A Teaser, or a teaser campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event.



Simple, you can create a Teaser with Storybooks as easy as it is done for anything else. This storybook is your movie. It’s your storyline, your plot. If you knew the plot, couldn’t you tease it in a Teaser?



The purpose of a Teaser is to get someone interested in your product. If you’re making a Storybook, you most likely want it to succeed. If you get someone hyped for your product, they’ll be more likely to participate in it.




First off, here’s an example of what you would expect out of a Teaser.

There’s a few simple guidelines to make a Teaser, and then you’re on your way to having a healthy and interesting storybook!

Just remember that this is a guideline, not a rulebook

1: Find something unique about your Storybook.

You’re going to want something to attract the average storybooker’s attention from your storybook. It can either be something in the plot, a plot twist, an internal or external conflict, or an interesting character that you think you could attract someone’s attention with.

2: Use interesting and unique words. They’re known to catch people’s attention.

Now, I want to remind you that this is just a guideline. There’s no need to follow this, but this does seem to help in my experience.

People like flashy and shiny things. Things that are different attract them and makes them interested. Pictures help, too, but that’s just a personal preference. You can use anything you think will make your Teaser more attractive.

3: The Shorter, the Sweeter.

Now, there has been research in this, although I’m too lazy to find a link. Basically, the longer and more drawn-out you make your Teaser, the faster you lose the attention of the very people you want to join. If you break your Teaser up into three parts, over 50% of the people who visit your Teaser will not read the third part, so also try not to pack all your important information into the last bit of your Teaser.

4: Have fun!

THIS ONE IS MANDATORY. Okay, not really, but as always, this is something that you should have fun with! If you don’t want to do this, or feel like you are forced to, there’s no reason to do this except to try something new and go along for the ride.

As always, guys, have fun and keep on writing!