This is my one tip that I try to keep in mind.
Normal is scary, nature is weird.
OK, so the last bit comes from a nature program, but it makes sense. It's the normal things in life that are scariest. Huge and ugly uruk-hai, werewolves, ogres and all maybe disturbing, but I've never been really freaked out by them. The one thing that scraed me stupid was a Doctor Who episode: The Empty Child. For those of you who haven't seen it, basically it's about this little kid in a gas mask who wanders around asking everyone, "Are you my mummy? Mummy...mummy...where are you mummy?"
Trust me, that was out the window scary.
So, make something normal un-normal, and it'll be scarier and freakier than hoards of fire-breathing, slime-dripping gargoyles. If you catch my threadle.
-Twit
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